Printed Ads & Commercials
Using a celebrity to advertise your product can under the right circumstances help sales skyrocket. The “authenticity” of the match between a brand and a celebrity is key to this equation – there has to be some relevance to what the brand is doing, but if that can be achieved, consumers are likely to identify even stronger with the brand.
Many times, using a well-recognized celebrity in an advertising campaign will further help to breed familiarity with the brand, as it is now associated with a household name.